📝 Abstract:
This talk explores the transition from project-oriented software development to sustainable product-oriented thinking from the perspectives of Product Management and Productization. It discusses the fundamental differences between software projects and software products, the strategic role of Product Management, and the challenges organizations face while transforming projects into scalable and sustainable products. The talk also examines concepts such as product lifecycle, Minimum Viable Product (MVP), stakeholder management, and continuous value creation through practical examples and industry-inspired metaphors. In addition, the talk addresses complexity management at scale through Software Product Line (SPL) approaches, modular architectures, and variability management. It also presents a real-life case study focusing on documentation challenges encountered during productization processes, together with potential AI-assisted solution approaches developed to address these challenges. Overall, the talk emphasizes that successful productization requires not only technical transformation, but also organizational and strategic transformation.
👥 Biography:
Dr. Betül Kuruoğlu Dolu is the Head of Productization and Product Management at TÜBİTAK BİLGEM YTE. She received her BSc, MSc, and PhD degrees in Computer Engineering from Middle East Technical University (METU). During her MSc studies, she worked on pattern recognition and image processing, focusing on learning artistic styles through computational methods. Her PhD research focused on Software Product Lines, Low-Code/No-Code development methodologies, and microservice-based software architectures. Throughout her career, she has worked at HAVELSAN, ASELSAN, and TÜBİTAK BİLGEM YTE, focusing on product management, digital transformation, scalable software architectures, and sustainable product development processes.